My Work
From rebrands to website replatforms, I’ve led go-to-market product strategy, brand positioning, and growth & ABM marketing for SaaS companies scaling fast.
Senior Marketing Manager → Global Marketing & Brand Lead
3S Money
Led a full brand relaunch, including a website replatform, increased conversions by +53%. Launched a high-intent SEO strategy that resulted in +62% CR, contributing £3.1M uplift in CLTV
Head of Marketing → Chief Marketing Officer
Country Navigator
Promoted to CMO after eight months. Spearheaded a full rebrand and customer acquisition flow rebuild. Achieved +400% increase in demo meetings from AI-driven ABM strategy.
First Marketing Hire → Marketing Director
Increasingly
Joined as the first marketing hire and built the function from scratch. Implemented HubSpot, developed an inbound content strategy, launched webinars, automated nurture flows, and PPC campaigns to drive growth.
First Marketing hire
RevLifter
Owned the global marketing strategy. Developed brand messaging. Responsible for 50% of the sales pipeline and secured 10+ top-tier media placements during pre-seed funding. Won 5 industry awards and created the foundational content and comms strategy for growth.
